To tell travel agents about the new KLM services an Augmented Magazine was created. When hovering the phone over the pages, stories come to life. At the last page, users are challenged to play an immersive game in which they coil literally walk into an airplane and open the lockers to win a ticket. `The campaign created a major buzz amongst the target group and served as a perfect conversation starter for KLM’s account managers.
Bringing the KLM magazine to life in AR