To connect with their future clients, Dutch Railways invests in the relation with students through a dedicated members club. To make them aware of all the destinations outside their daily train ride we created a campaign activating them to explore their own little country. Hosted by several influencers the students were surprised by the most outrageous events. The content it delivered was used in social campaigns to attract new members.
To make the train-ride even more entertaining we launched the first ever Facebook Augmented Reality game in the Netherlands.