El Jefe

The Brief

Engage with the audience in a tech savvy way. Make sure the values of the brand are visually communicated. Important aspects are fun, edgy and honest, just like the sauce.

The Approach

To give the audience something extra and engage with them in an interactive way, we created an Augmented Reality game. When a user scans the bottle in-store or at home, a 3D mini game is activated. Users can fight with El Pinato and see if they are worthy if El Jefe’s Hot Sauce. Within the app users can also explore the 3 flavours and story behind these flavours.