Our new client NS briefed us to trigger students and be part of their loyalty program NS EXTRA STUDENTEN. To show them why they should join we created a series of fun surprises. Kicking of with an eye catching carnaval suit. Via a Facebook campaign we challenged students to win the the suit by tagging their friends.

Of course we selected the most passionate party goers and went completely of the rails during the carnaval. The campaign was picked up by the popular site Dumpert.nl where the video gained more than 300.000 views.