M&M’s Crunchy Coins

MARS

Together with creative agency Fitzroy we created the online platform for M&M’s new flavour ‘Crunchy Caramel’. The concept, created by Fitzroy and developed by Capitola, is based on mining bitcoins.

With this new “crypto currency”, the M&M’s Crunchy Coin, people could save up for the new flavour by mining coins through the gamified platform. The Crunchy coins are stored in a personal wallet and could be exchanged within the platform. The more Crunchy Coins mined, the more prizes could be collected.