Innovation is growing fast. Even faster than consumers can adapt. To inspire them with all the technologies hidden in their smartphones we created a series of innovation vlogs hosted by influencer BOR. BOR travels the world from Stockholm to San Francisco in search for new ground-braking apps and innovative devices. Explaining and inspiring us to get the most out of our cell phone.
The BOR episodes were hosted on Tele2’s YouTube channel and boosted via Facebook and Instagram through short snippets reflecting the different themes. The series ran for three years and created a large amount of knowledge about gadgets, mobile usage, mobile games and mobile technology in general among the Dutch youth.
Inspire consumers with innovative mobile tech and how this can benefit your life.