Tele 2 Virtual 4G
In 2017 Tele2 wanted to communicate their unique 4G network. Since it is a complex and technical story, we decided to combine this with a layer of entertainment. Creating a virtual flight over the Netherlands. Visiting several places relevant to the technique. Explaining complicated stuff in a fun way.
The simulator was placed at public spaces like soccer stadiums where during the break supporters were taken on a 4G flight. The VR Experience was also placed in stores and even account people used it as a B2B sales tool.
Translate the benefits of 4G to an immersive visual experience.