City of Amsterdam
Kids riding their bikes in Amsterdam are facing more and more distractions. Especially when it comes to the use of their mobile phones. To make them aware what the impact of these distractions are, we rebuilt their local neighbourhood to let them experience the impact.
The training is being used in schools throughout Amsterdam. The kids rated the educational VR game as the best way of learning in a simulated environment. The City of Amsterdam took this into account and additional development of the game with extra scenes and situations were made. The game is now integrated by PON Mobility Center (Volkswagen/Audi/Gazelle) where the goal is to not only to educate kids in Amsterdam, but also across the country.
Implement interactivity and immersiveness within bike riding lessons and educate with a gamification element.