Tele2 Samsung S8 Launch

Tele2

The Brief

Generate engagement & awareness through social media for the launch of the Samsung S8.

The Approach

Together with Tele2 we developed an on- and offline activation campaign. Fans were able to join THE Samsung unpacked event with Tele2 Vlogger BOR in London and win the first available Samsung S8. The campaign, existing of storytelling content, an activating website, an on- and offline winning activation AND a Live launch on Facebook took over the Tele2 social channels last week. The campaign runs till the S8 is available in store.