Doritos VR Battle

Doritos

The Brief

Drive penetration for Doritos amongst target audience hyper-lifers by claiming the online gaming domain.

The Approach

We created a VR game for the HTC VIVE as a promotion for Doritos. We were responsible for concept, design & development and created the game from scratch. Due to the big success we also ported the game to Cardboard where users can get extra sorts of ammo by using a code on the Doritos packages and Samsung GearVR devices.